SneakerPulse Blog

The 15 best-selling sneakers on GOAT, by recorded sales

The Jordan 5 'Halloween' sold 3,946 pairs on GOAT in the 30 days to Oct 29, more than any other shoe. Nine of the top 15 are Jordans. Of the 12 with a known retail price, 8 sold for less than retail.

The best-selling shoe on GOAT this fall is the Jordan 5 'Halloween'. In the 30 days to Oct 29, buyers bought 3,946 pairs, and the middle sale was $206: half sold for more, half for less. That is a little under its $220 retail price.

The 15 shoes with the most recorded GOAT sales, Sep 30 to Oct 29 2026: 1. Jordan 5 Halloween 3,946 sales, middle $206. 2. YZY YS-01 slide Black 3,680, $28. 3. Jordan 9 Space Jam 2026 3,400, $223. 4. Nike Mind 001 Black 2,574, $140. 5. Jordan 8 Chrome 2026 2,011, $200. 6. Jordan 4 Toro Bravo 2026 1,980, $167. 7. Jordan 4 Rare Air Tour Yellow 1,625, $148. 8. J Balvin x Jordan 3 Lemonade 1,606, $182. 9. ASICS Gel-1130 Black Pure Silver 1,330, $92. 10. Jordan 1 High Royal 2026 1,190, $157. 11. Nike Air Bakin Varsity Red 1,181, $222. 12. Timberland 6-Inch boot Wheat 1,129, $137. 13. Jordan 3 True Blue 2026 1,121, $168. 14. Nike Kobe 5 Protro Dodgers 1,064, $205. 15. Jordan 12 Eggnog 980, $180.
Each bar counts the pairs sold on GOAT in 30 complete days. The label gives the middle sale.

The 15 best-sellers and what they sold for

Nine of the 15 are Jordans. The other six are three Nikes, a YZY slide, an ASICS and a Timberland boot. Together these 15 shoes took 16% of all the GOAT sales we recorded, out of 13,449 different shoes. The typical shoe sold just 3 pairs.

How we counted: all 15 rows in a table
Shoe Pairs sold Middle sale Retail
Jordan 5 'Halloween' 3,946 $206 $220
YZY YS-01 slide 'Black' 3,680 $28 not on file
Jordan 9 'Space Jam' 2026 3,400 $223 $215
Nike Mind 001 'Black' 2,574 $140 $95
Jordan 8 'Chrome' 2026 2,011 $200 $215
Jordan 4 'Toro Bravo' 2026 1,980 $167 not on file
Jordan 4 'Rare Air - Tour Yellow' 1,625 $148 $220
J Balvin x Jordan 3 'Lemonade' 1,606 $182 $225
ASICS Gel-1130 'Black Pure Silver' 1,330 $92 $110
Jordan 1 High 'Royal' 2026 1,190 $157 $185
Nike Air Bakin 'Varsity Red' 1,181 $222 $170
Timberland 6-Inch boot 'Wheat' 1,129 $137 not on file
Jordan 3 'True Blue' 2026 1,121 $168 $230
Nike Kobe 5 Protro 'Dodgers' 1,064 $205 $190
Jordan 12 'Eggnog' 980 $180 $215

3,946 pairs of one shoe in 30 days: the Jordan 5 'Halloween' outsold every other shoe on GOAT.

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Best-selling does not mean above retail

Of the 12 shoes with a retail price on file, 8 sold for less than retail at the middle. The biggest gap is the Jordan 4 'Rare Air - Tour Yellow': $148 against $220, about a third under.

Four sold above retail. The Nike Mind 001 'Black' sold for $140 against $95. The Nike Air Bakin 'Varsity Red' sold for $222 against $170. The Kobe 5 'Dodgers' ($205 on $190) and the Jordan 9 'Space Jam' ($223 on $215) sat just above.

The cheapest best-seller is the YZY YS-01 slide, at a $28 middle sale. It is the only one under $90.

The longer view: 90 days

Over the 90 complete days from Aug 1 to Oct 29, the order changes. The YZY slide leads with 14,870 sales. The Jordan 4 'Toro Bravo' (7,367), the Jordan 4 'Rare Air' (7,101) and the Jordan 9 'Space Jam' (6,411) come next.

The Jordan 5 'Halloween' is only 11th over 90 days, with 4,012 sales. Almost all of them came in the last 30 days, because it is a new shoe. Eleven of this month's top 15 are also in the 90-day top 25, so most of the list is steady sellers, not one-week spikes.

Look up any of these by size in the price checker, or see every Air Jordan 5 and Air Jordan 4 price. For the other end of the market, read the 15 most expensive Jordans. Past sales, not a forecast.

Go deeper

GOAT sales recorded Sep 30-Oct 29: 179,847 across 13,449 shoes; the top 15 hold 28,817 (16.0%). Aug 1-Oct 29: 626,689 across 20,267 shoes. Retail is the GOAT listing's own retail price; the YZY slide, the Jordan 4 'Toro Bravo' and the Timberland boot have none on file, so they are left out of the "8 of 12" count.

How we counted

Methodology: GOAT completed sales only, Sep 30-Oct 29 2026, the last 30 days our GOAT record is complete (newer days are still filling and are not counted). These are sales we recorded, not GOAT's own totals: about 940 GOAT listings found since September have no sales history loaded yet, mostly long-tail shoes. One shoe is one style code; adult pairs only (GS, PS and TD left out), no cleats, no toys or apparel; boots and slides count. Ranked by number of sales. Condition is not recorded, so a few used pairs may be in the samples.

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The shoes in this post

The 18 shoes named above, each with its own page: recorded sales by size and marketplace, updated daily. Photos GOAT and StockX.

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