Sneaker Resale Market Data
SneakerPulse records completed resale transactions from GOAT and StockX: 24,963,809 sales of 298,641 products between 2024-10-23 and 2026-10-13. This page summarises what that data says about the resale market: how many pairs change hands each month, which brands they are, and what they sell for.
Brand share of recorded footwear resale, August 2026
| Brand | Sales | Share | Median price (90 days) |
|---|---|---|---|
| Air Jordan | 265.5K | 30.2% | $179 |
| Nike | 251.9K | 28.7% | $136 |
| ASICS | 52.7K | 6.0% | $118 |
| adidas | 51.3K | 5.8% | $100 |
| New Balance | 41.2K | 4.7% | $114 |
| Yeezy | 28.3K | 3.2% | $143 |
| Puma | 7.1K | 0.8% | $94 |
| Vans | 6.9K | 0.8% | $154 |
| Converse | 5.9K | 0.7% | $120 |
Other brands made up the remaining 19.1%. Apparel, trading cards and collectibles are excluded here; they have their own page at /collectibles.
Monthly footwear resale volume, last 12 months
| Month | Sales recorded | Value | Average price |
|---|---|---|---|
| 2025-10 | 884.3K | $159.2M | $180 |
| 2025-11 | 1.2M | $218.1M | $181 |
| 2025-12 | 1.8M | $337.9M | $185 |
| 2026-01 | 987.5K | $176.1M | $178 |
| 2026-02 | 967.0K | $175.5M | $182 |
| 2026-03 | 907.3K | $162.8M | $179 |
| 2026-04 | 1.1M | $183.4M | $173 |
| 2026-05 | 1.0M | $169.4M | $167 |
| 2026-06 | 713.8K | $115.0M | $161 |
| 2026-07 | 859.9K | $135.4M | $157 |
| 2026-08 | 878.4K | $142.9M | $163 |
| 2026-09 (so far) | 602.8K so far | $98.7M | $164 |
Read the monthly totals as recorded volume, not market volume: the set of products we track grows over time, so month-to-month changes here are not a demand signal on their own. Our source adds sales product by product, and the record is fully loaded only through Sep 16; the rows marked 'so far' (2026-09) are still filling and will rise.
What is in the dataset
- One row per completed sale: product, brand, price in USD, timestamp and marketplace (GOAT or StockX).
- US size for GOAT sales (StockX sales carry no size).
- US city and state for GOAT sales before March 2026, when GOAT stopped publishing buyer locations; the dashboard's geography views use this history.
- Coverage from 2024-10-23, refreshed daily.
Researchers, brands, resale tools and media can get CSV exports by model, brand, size or date range, or a custom report. Email [email protected] with what you need.
Frequently Asked Questions
How big is the sneaker resale market?
We do not publish a market-size estimate. What we can state is what we recorded: 24,963,809 completed resale sales on GOAT and StockX between 2024-10-23 and 2026-10-13, worth $4.08B at sale prices. In August 2026 we recorded 878,448 footwear resale sales.
Which brand has the largest share of sneaker resale?
In August 2026, Nike accounted for 28.7% of recorded footwear resale sales and Air Jordan for 30.2%, followed by ASICS 6.0%, adidas 5.8%, New Balance 4.7%, Yeezy 3.2%.
Is there a sneaker sales dataset I can use?
Yes. Every figure on SneakerPulse comes from one transaction-level dataset: product, brand, price, date and marketplace for each sale, US size for GOAT sales, and US city and state for GOAT sales before March 2026. Contact [email protected] for exports or custom cuts.
Methodology: completed resale sales recorded from GOAT and StockX; brand figures exclude apparel, trading cards and collectibles; medians cover the last 90 days. Updated daily. Related: sneaker resale statistics, adidas resale prices by model, trending sneakers, blog.